Credentials
Selling more – proven possible

PROJECT AT LARGE BANK

 

Challenge

  • The effectiveness of regular sale campaign far from satisfactory
    baseline hit ratio 13,7% while intuitive hit ratio expected to be c.a. 30%.
  • Good credit product:
    • Good quality customer (leads) database with preapproved risk.
    • Product (cash loan) offerred at low or even no cost (credit line) to customers.
  • Fair benefits for the sales force.
  • Bank strategy of boosting consumer loans.

Solution

  • Deep analysis of data and processes behind the scene.
  • Best practices & issues identification followed by effective implementation of sharing true best practices.
  • Significantly simplify the selling process for sales force plus slightly for end-customers.
  • Absolutely new processes of leads’ database distribution, monitoring and sales support.

Results

  • 26% NEW HIT RATIO, JUST AFTER 3 MONTHS PROJECT
  • 500K EUR ANNUAL NET PROFIT
  • NEW WAY OF WORKING FOR SALES FORCE MANAGERS
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